Cloudflare taps Mastercard, Visa, and AMEX to build rail for AI agent commerce
The post Cloudflare taps Mastercard, Visa, and AMEX to build rail for AI agent commerce appeared on BitcoinEthereumNews.com.
Cloudflare on Tuesday announced that it has partnered with the world’s largest payments firms, including Visa and Mastercard, to enable agentic commerce. The company stated that the industry-wide initiative utilizes the Web Bot Auth protocol, enabling AI agents to shop at millions of merchants worldwide. The leading connectivity cloud company previously partnered with Visa to develop and introduce the Trusted Agent Protocol. The new protocol enables payment platforms to integrate Web Bot Auth, allowing merchants to securely and transparently engage with the next generation of AI shopping agents. Cloudflare’s protocol allows merchants to engage with AI shopping agents 🚨This just in from #CloudflareConnect! 🚨 We’ve partnered with @Visa and the broader payment ecosystem to help bring agentic commerce to millions of merchants worldwide. Read more here: https://t.co/Rca9MsFBU7 pic.twitter.com/yRGVAjebw3 — Cloudflare (@Cloudflare) October 14, 2025 Visa said it’s incorporating the new AI protocols into its agentic payment platform, Visa Intelligence Commerce. As Cryptopolitan previously reported, Cloudflare and Coinbase unveiled a new x402 protocol in July to enable digital agents and AI systems to make real-time payments using a shared format. Forestell, Chief Product and Strategy Officer at Visa, stated that a new era of commerce is emerging as AI agents begin to transact on behalf of consumers, which requires trust, transparency, security, and industry collaboration. Cloudflare also collaborated with Mastercard and American Express to integrate Web Bot Auth into both payment networks. Mastercard said it’s integrating the protocol into Mastercard Agent Pay to enable merchants to identify trusted agents and deliver secure , personalized agentic commerce capabilities easily. Jorn Lambert, Chief Product Officer at Mastercard, acknowledged that the collaboration with Cloudflare simplifies agent verification for merchants and ensures a unified approach to agentic commerce that is scalable, secure, and widely adopted. American Express maintained that it will also incorporate Web Bot…
