Diskover Targets the Blind Spot in Enterprise Data Strategies

It’s not that enterprises don’t have enough data; it’s that they don’t know what they have. Years of accumulating digital debris, such as emails, videos, system logs, scanned documents, and presentations, have left companies sitting on vast archives of unstructured data with no easy way to make sense of them.

Around 80% of all worldwide data in 2025 is unstructured, making it a goldmine for enterprises, but also one of their biggest challenges. From compliance risks to missed opportunities, the cost of not understanding this data grows by the terabyte.

Big-data discovery startup Diskover Data is stepping into this gap by launching a platform built to bring structure to unstructured environments. Backed by $7.5 million in seed funding, with Snowflake Ventures and NetApp among the investors, the company is introducing a platform designed to help enterprises identify, classify, and activate their unstructured data at scale. As part of its entry into the space, Diskover also acquired CloudSoda, a data intelligence and orchestration company, to strengthen its capabilities and ease of use.

Founded in 2016, Diskover is a data infrastructure company focused on helping enterprises make sense of their unstructured data. Its software scans and indexes billions of files stored across cloud and on-premise environments, creating a searchable inventory that shows organizations what data they have, where it lives, and whether it’s useful. Diskover currently works with more than 130 enterprise customers across sectors like media, life sciences, energy, and manufacturing.

Along with Snowflake Ventures and NetApp, Diskover’s seed round includes investment from Park Partners and The Hive. With the funding, the company plans to expand its go-to-market and engineering teams to help unlock the value of unstructured data and supercharge enterprise AI data pipelines. “This is a huge moment for us, as well as our customers, as we leverage the funding and partnerships to further integrate with our customers’ most strategic data platforms,” said Will Hall, CEO of Diskover.

“The funding, the CloudSoda acquisition, and our work with Snowflake and NetApp all point in the same direction: empowering organizations to streamline their data pipelines, automate the ingestion of their most relevant data sets, and streamline costs across storage, compute, and GPUs,” continued Hall. “With unstructured data comprising more than 80% of all enterprise data, and AI’s insatiable need for high-quality inputs growing daily, Diskover is the starting point for enterprise AI.”

Snowflake and NetApp’s collaboration with Diskover points to a growing priority among cloud and infrastructure providers to help enterprises put their unstructured data to work. As part of the partnership, Snowflake is not just investing in Diskover but also building a deeper product integration.

Diskover’s platform is being listed on the Snowflake Marketplace, and the two companies are working to connect its on-premise data discovery capabilities with Snowflake Openflow, a service designed to simplify data integration across hybrid environments. The goal is to help customers identify and manage file-based data wherever it resides, without needing to rebuild existing infrastructure.

Harsha Kapre, Director at Snowflake Ventures, says more enterprises are now building around AI, but many are held back by a lack of visibility into their unstructured data. That challenge is what led Snowflake to invest in Diskover. Paired with Snowflake Openflow, Diskover’s platform helps organizations connect massive volumes of scattered data to real-world insight and AI readiness.

(eamesBot/Shutterstock)

While Snowflake focuses on bridging cloud and hybrid environments, NetApp brings a complementary perspective rooted in storage and infrastructure. NetApp sees Diskover as a natural fit within its data pipeline strategy, giving customers better visibility and control over unstructured data from the edge all the way to the cloud. By combining Diskover’s classification capabilities with NetApp’s infrastructure, the partnership aims to help enterprises surface and activate their unstructured data more efficiently.

It is uncommon to see a startup that just announced its first funding round engage in acquisitions. However, Hall views Discover’s acquisition of CloudSoda as an “ideal coupling”. He sees the strengths of the two startups as naturally aligned. Diskover brings scale and enterprise reach, while CloudSoda adds simplicity and user-focused design.

Diskover shares some common ground with data management players like Komprise, aiming to bridge the gap between raw data storage and the tools that make that data useful. But what sets Diskover apart is its open-source foundation—a choice that gives customers more flexibility, keeps costs down, and helps them avoid the lock-in that often comes with large enterprise platforms.

Industry analysts and technology partners are closely watching Diskover as it enters a new stage of growth. Ben Woo, principal analyst at Neuralytix, pointed to the company’s ability to help enterprises identify the data that drives the most value, connecting it with key applications, including AI. He emphasized that relevant, accurate data is essential for any organization looking to gain a competitive edge through AI.

Josh Mason, CTO at RecordPoint, a partner of Diskover, called the funding and acquisition an important step forward. He said the investment will help the company accelerate its product strategy and deepen integration with what he called “customers’ most strategic data platforms.”

As support builds around its approach, Diskover is staying focused on its core mission: helping enterprises make sense of their unstructured data. “We’ve turned what used to be a dark, opaque data swamp into a structured, searchable, actionable resource,” Hall said. “If you want to build AI that works, it starts with knowing what you have and curating it in the most efficient manner. That’s what we do.”

GigaOM Report Highlights Top Performers in Unstructured Data Management for 2025

Sigma Pushes Analytics Forward With Support for Semantic Views and Unstructured Data

The post Diskover Targets the Blind Spot in Enterprise Data Strategies appeared first on BigDATAwire.