European Businesses Will Be Burdened Most By EU Attacks On Meta

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A picture taken on May 5, 2021 shows a flag of the European Union flying outside the European … More commission headquarters in Brussels. (Photo by Kenzo TRIBOUILLARD / AFP) (Photo by KENZO TRIBOUILLARD/AFP via Getty Images) AFP via Getty Images The EU is presently trying to limit a prominent source of income for Meta. The biggest victims will be European businesses. The EU wants to force Meta to provide Facebook and Instagram to users for free, even if they choose to navigate both without ads. Translated, the EU’s actions amount to a price control. Facebook and Instagram are user-supported sites paid for through ads, only for the EU to demand free access. That Meta would be trying to restrain an EU out to harm its business is self-explanatory. Just the same, it should be remembered that what’s good for Meta is even better for the customers that place ads on Facebook and Instagram. Which means the much more urgent protests against the EU’s efforts to foist price controls on Meta should come from European businesses, and for that matter any businesses out to serve the European market. The answer for why can be found in newspapers and magazines that grow skinnier and more economically challenged by the day. The previous thickness of both was evidence of what’s obvious: newspapers and magazines were similarly ad supported. Which was the point, but also the problem. While print media strived mightily to know reader tastes and interests as well as possible, there were limits. Short of literally watching their readers as they turned the pages of newspapers and magazines, there was no way to know in real time what ads attracted the attention of what reader, when, and how much. Only for the internet and social media to largely solve the problem.…