Frances Tiafoe On Energizing His Way Through Long Matches And Business Relationships

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Frances Tiafoe collaborates with Clif Bar on a new line of energy bars. Clif Bar Frances Tiafoe makes it through matches one nibble at a time. As the American tennis star continues his run with Clif Bar, he’s partnered with the brand on a new Caffeinated Collection that features a line of products bearing his face on the package. But the Tiafoe-Clif connection is about more than his smile. “I was heavily involved in it,” he tells me about the development of the line. “They had an idea and direction they wanted to go, and I was excited about it.” He was excited because he uses the product every day. “I’m a pretty energized and outgoing guy,” he says. “I give so much energy when I am playing and with long matches, especially in the majors, I nibble on bars on every changeover when I’m playing. It is helping me to keep my energy up and lasting through the match. I’m not a big caffeine guy [off the court], but this has been the right thing for me.” He uses the new caffeinated bars “super strategically,” opting for a spike near the end of matches to keep his energy levels going strong. Tiafoe, who says he’s enjoyed the white chocolate macadamia nut and crunchy peanut butter bars in the past, has his face on the new vanilla almond caffeinated variety, something that he started taste-testing in December. “I bit into a lot,” he says about the process. “I tasted a lot. I want to like it. I am going to be nibbling at it, no telling how much, I am going to be biting into it a bunch of times. I definitely need to like it. Hopefully the world likes it, but more importantly I need to like it.” Frances…