Salesforce CEO says AI platform Agentforce is now the core of every product
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Salesforce CEO Marc Benioff has deepened his company’s commitment to artificial intelligence, claiming that its AI platform, Agentforce, is the backbone of everything Salesforce creates. During the company’s annual Dreamforce 2025 conference in San Francisco, Benioff told CNBC’s Jim Cramer that Salesforce is not just a cloud software company anymore — it is an “AI-first” enterprise. Benioff said that many people did not realize Agentforce was essentially Salesforce itself, adding that it had become the center of everything the company was building and the platform on which all its products were based. The comment highlights a significant shift for Salesforce, which is making substantial investments, and AI will be the driving force behind the next decade of business transformation. The company’s most recent upgrades and partnerships aim to integrate AI agents into its customers’ daily lives. Agentforce transforms into Salesforce’s backbone. Originally designed to automate mundane tasks within enterprises, the platform has evolved into a full-fledged AI OS. It now powers everything from sales forecasting and marketing campaigns to customer service chatbots and predictive analytics. Agentforce 360, as the second generation of the idea, was announced at Dreamforce 2025 by Salesforce. The upgraded version combines AI agents, real-time data, and human workflows into a single, consistent experience. It plugs into the Salesforce orbit — which now includes messaging app Slack, data visualization software Tableau, and Data Cloud — so companies can deploy AI agents that illuminate every corner of their businesses in real-time and take action autonomously. It’s no longer a side project, according to Benioff, emphasizing that Agentforce was now at the heart of Salesforce’s suite of software. The company had already cleared tens of thousands of instances, and customers were starting to reap productivity gains as they geared up for the next level of execution, he said. Salesforce’s…
