The Olympics will stay on NBC for at least another decade

NBC will continue airing the Olympics in the US for the foreseeable future. Its parent company, Comcast, just announced a deal with the International Olympic Committee (IOC) that will keep the games on NBC’s platforms, including Peacock, through 2036.

As noted by The Hollywood Reporter, NBC’s previous agreement with the IOC gave it the rights to stream the Olympics through 2032. This new deal will take its place, with the extended media rights for the 2033 to 2036 Olympics cycle valued at $3 billion. The next Olympic games will take place in Italy next year.

The Olympics have played a major role in helping NBC drive subscribers and viewership on Peacock. During last year’s Paris Olympics, Peacock saw a 33 percent spike in viewers during the games, as the company introduced multiview and aired Gold Zone, which featured whip-around coverage of a variety of events. 

NBC has been the home to the Olympics for decades. It has aired a total of 19 Olympic Games since 1964, 13 of which it broadcasted consecutively.

Disclosure: Comcast is also an investor in Vox Media, The Verge’s parent company.