TikTok Meets Crypto Trading in Token.com’s Plan
The post TikTok Meets Crypto Trading in Token.com’s Plan appeared on BitcoinEthereumNews.com.
What if crypto felt less like a finance terminal and more like a social app? That’s the question driving Mel Gelderman, CEO of Token.com, to rebuild the user experience around stories, creators, and seamless participation. Earlier this month, BeInCrypto spoke with Gelderman to unpack his vision for Token.com, a crypto platform that combines video-first discovery with seamless in-app trading. Launched in 2023, Token.com blends short-form video, curated feeds, and in-app trading. It offers a TikTok-like experience where users can discover and buy, tokens directly from content. However, underneath that design is a broader mission to rethink how discovery, trust, and trading come together in Web3. “We’re not competing against Coinbase or Binance. We’re really competing against social media. We’re competing for the user’s time, and the app needs to be at least as exciting as TikTok or Instagram,” Gelderman said. On Token.com, each video is tagged with tokens, and a real-time algorithm surfaces content by tracking trading activity rather than relying solely on likes or comments. “We are tracking the performance of the tokens they talk about. If a creator is literally pump and dumping on their audience all the time, our system will know that, our algorithm will take that into account, and their score will go down. Whereas the creators that are really good with their audience, that are actually showing tokens that might do well. Those are the creators that should go to the top.” The Creator Economy, Reinvented While discovery is a major focus, Token.com also reimagines what it means to be a creator in crypto. On most platforms, creators build audiences but don’t own the value they generate. Token.com flips that dynamic by tying revenue directly to trading activity. If a viewer buys or sells a token after watching a creator’s video, that transaction generates…
