TON Foundation appoints Martin Masser as Head of Growth
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TON Foundation, the non-profit organization that supports the development of the TON Blockchain ecosystem, has announced the appointment of Martin Masser as the new Head of Growth. The decision marks a crucial moment for the future of the network, which aims to consolidate its global presence and strengthen integration with Telegram, one of the most used messaging platforms in the world. Masser, already a prominent figure within the TON ecosystem, will have the task of leading the adoption of the blockchain. With particular attention to the growth of Telegram Mini Apps, the tokenization of digital assets – including stickers, NFTs, and real-world assets (RWA) – and the development of the developer ecosystem. A new face leading the growth of TON Foundation Before joining TON Foundation, Martin Masser held the position of Chief Business Development Officer at STON.fi, the largest DEX (decentralized exchange) in the TON ecosystem. During his tenure, he contributed decisively to the growth of the platform, increasing the Total Value Locked (TVL) from 8 million to over 350 million dollars. His experience is not limited to technical and strategic aspects: Masser is also an internationally recognized figure, having participated as a speaker at leading events in the Web3 sector, such as Web3 Summit, TON Gateway, and Zebu Live. His appointment therefore represents a targeted choice to lead TON towards a new phase of expansion. One of Masser’s main objectives will be the acquisition of new users through Telegram, which represents the sixth most downloaded service in the world. The platform is proving to be a strategic channel for the dissemination of the blockchain TON, thanks to its large user base and the growing integration with tools like Mini Apps. Masser will work to strengthen the TON ecosystem within Telegram, offering tools, incentives, and promotional support to developers and…
