Black Friday Sets New Online Spending Record With $11.8 Billion In Sales
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Black Friday and Cyber Monday sales reached new records in 2025, powered by e-commerce shopping Getty Images Despite consumer sentiment being at an all-time low and shoppers feeling the weight of inflation, Black Friday sales reached new records this year, with e-commerce fuelling the holiday event. U.S. shoppers spent $11.8 billion on the year’s biggest shopping day, according to Adobe Analytics. Here are the top takeaways from this year’s biggest holiday sale: Beauty And Fitness Among Top Performing Categories On Shopify Shopify merchants generated a record-breaking $14.6 billion in Black Friday and Cyber Monday sales, up 27% from last year according to Shopify president Harry Finkelstein. In a Shopify post, the company shared that top product categories were cosmetics, clothing tops, activewear, and fitness & nutrition. Alo, Skims, Merit Beauty, Ilia Beauty and Cosy Earth were amongst the most trending brands, surely exceeding expectations in terms of traffic and sales volume. The average cart price was $114.70, with top selling cities being Los Angeles, New York, London, San Francisco, Miami. Shopify shared additional data about these record sale numbers, indicating that 81+ million customers around the world bought from businesses powered by Shopify. More than 94,900 merchants had their highest-selling day ever on Shopify, with peak sales per minute netting $5.1 million at 12:01 PM EST on Black Friday. AI Boosted Online Traffic And Sales On Black Friday In what is surely becoming a new shopping behavior, customers leveraged AI tools to identify the best deals, which boosted AI-driven traffic to retailers websites by 805% year-on-year, according to Adobe. This goes in line with rising dynamics whereby AI tools such as ChatGPT are slowly taking over search engines like Google, becoming shopping destinations that include brand discovery and check-out all in the same place. OpenAI rolled out instant checkout for…
