Ex-H&M CEO Helena Helmersson On Circulose’s Recycling Reboot With Mango
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Garment’s made from re:newcell’s Circulose pulp, Paris Textile Salons, New York, USA – 16 Sep 2019 … More (Photo by Dominique Maître/WWD/Penske Media via Getty Images) Penske Media via Getty Images After hinting at big news during the recent Challenge the Fabric (CTF) conference, Circulose CEO Jonatan Janmark today announced the textile recycler’s first brand partnership after emerging from bankruptcy in 2024. “We’re proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity” said Janmark. “Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry. We hope it will inspire other brands to follow their lead.” Circulose is a regenerated textile ‘pulp’ from 100% waste fabrics, spun into recycled fibres similar to cotton or viscose. The recycler aims to valorise textile waste while decreasing brands’ dependence on higher-impact ‘virgin’ fibres, which face increased European regulation and scarcity due to climate change. With brands, including Mango, setting environmental targets with 2030 and 2050 deadlines, prioritising recycled materials is one way of reducing company emissions, and supply chain risks. Circulose, formerly Renewcell, closed its factory after going bankrupt in February 2024 then relaunching in November with new investors Altor, Janmark as CEO and ex-H&M Group CEO, Helena Helmersson as chair of the board. Andrés Fernández, Mango’s Sustainability and Sourcing Director shared Janmark’s pride about today’s announcement: “We’re proud to be the first brand to partner in Circulose’s new phase and look forward to working closely together to advance our shared circularity goal”. He added: “This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030.” The roadmap also includes sourcing regenerative cotton to tackle emissions, improve biodiversity and safeguard farmer health and resilience. Framing the…
