Fanatics Launches Fanatics Markets Through Strategic Partnership With Crypto.com
Fanatics, a leading global sports platform, has launched Fanatics Markets, a fan-led prediction market platform developed through a strategic partnership with Crypto.com, bringing together sports, finance, and culture.
Fanatics Markets is a simple, user-friendly platform built to let people trade on the moments shaping sports, finance, and culture. Through the partnership, the platform introduces customers to markets and pricing offered by Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse and affiliate of Crypto.com. The platform provides users with a way to pick a side and potentially profit on outcomes that matter most, including sporting events, movements in the price of gold, and cultural moments. The Fanatics Markets app is available on iOS and Android.
Users are able to trade contracts across sports, finance, economics, and politics, including event outcomes such as whether a team will score more than 20 points or whether a cultural storyline will unfold. Crypto.com’s CFTC-registered derivatives exchange provides institutional-grade security, while Fanatics Markets maintains control over the user experience and interface design. The platform features a sleek and intuitive design that reflects real-time market sentiment and is live in multiple U.S. states, including California, Texas, Florida, and Washington.
Travis McGhee, Global Head of Predictions at Crypto.com, said that Crypto.com was the first to launch sports prediction markets and continues to grow its reach through partnerships with platforms such as Fanatics. He added that the partnership provides fans with a safe and compliant way to access prediction markets.
Matt King, Chief Executive Officer of Fanatics Betting and Gaming, said Fanatics Markets offers fans a safe, intuitive, and rewarding way to engage with moments that move sports and culture, while allowing them to pick a side and potentially profit if their prediction is correct.
Fanatics Markets is launching in two phases. The first phase is live with event contracts across sports, finance, economics, and politics. The second phase, launching early next year, will expand the platform to include event contracts related to crypto, stocks and IPOs, climate, pop culture, technology and AI, movies, and music.
The Fanatics Markets app is available today in Alaska, Delaware, Hawaii, Idaho, Maine, New Hampshire, North Dakota, Rhode Island, South Dakota, and Utah. Additional launches are planned in states including Alabama, California, Florida, Georgia, Minnesota, Mississippi, Nebraska, New Mexico, Oklahoma, Oregon, South Carolina, Texas, Washington, and Wisconsin.
Fanatics Markets will include consumer protections and provide tools that allow customers to manage exposure, trade responsibly, and make informed trading decisions, including deposit limits, session limits, timeouts, and self-exclusion.
Fanatics joins other brands collaborating with Crypto.com to offer access to prediction markets, following recent partnerships announced with Underdog, Truth Social, Hollywood.com, and MyPrize.
Learn more at https://crypto.com.
