Immuta Updates Data Marketplace With New Features for Automation and Control

As organizations strive to become more data-driven in their decision making they continue to struggle with an overwhelming influx of data access requests. The surge of AI agents, relentless growth in data volume, and increasingly decentralized teams have added layers of complexity to data access. The balancing act between accessibility, speed, security, and scalability has never been more delicate.

Recognizing these growing demands, data access and provisioning company Immuta has announced major enhancements to its Data Marketplace solution. These enhancements aim to simplify how organizations manage data access while reducing risks associated with data security and compliance.

The Boston-based company shared that with new enhanced access control and automated data governance, its customers would be able to harness their data’s full potential and accelerate business impact.

The Immuta Data Marketplace is a platform designed to simplify how users find and access data. It allows users to request datasets and gain access quickly, without manual approval delays.

A key update to the platform is time-bound approvals which now enable users to assign automatic expiration dates to data access. This ensures that access can be set up as temporary or purpose-specific, eliminating the security concerns and compliance risks that arise when permissions are not revoked on time.

Immuta refers to this as a “zero trust approach” which helps reduce the risk of unauthorized access or over-provisioning. It helps prioritize security and continuous validation, while also freeing up time for more strategic work for individuals managing data access. For example, they could concentrate their efforts on designing effective data governance policies or improving data infrastructure.

With AI-powered applications demanding constant access to data, the zero-trust approach is becoming increasingly common. But while zero trust is often applied at the network or device level, Immuta is extending this model to the data layer itself.

We know that data access has shifted from being a manually controlled process to a system that demands instant accessibility across organizations. “Historically, data governance was about control – managed manually by a select group of technical experts. But the landscape has changed,” said Matthew Carroll, co-founder and CEO, Immuta. “Today, every employee, every enterprise application, and every AI agent demands instant access to data, which is driving a significant surge in data access requests and complexity.”

“What was once a human-driven process will soon be fully AI-powered – making access requests, running analyses, and acting on data at an unprecedented scale,” continued Carroll. “Internal data marketplaces are becoming the de facto solution for streamlining the secure delivery of the right data to the right person, and managing complexity at such a scale.”

(TenPixels/Shutterstock)

Immuta has also enhanced its platform with Dynamic Data Domain Assignment built to automatically connect data sources to domains using metadata. This means users can automatically organize data into the right categories based on details that come with it, such as tags, properties, or descriptive attributes.

According to Immuta, this update makes it easier to set up domains and quickly integrate data for building data products. This speeds up the process of publishing data products while also supporting decentralized data ownership and modern architectures like data mesh.

Additionally, the latest update also introduces prevention policies that serve as upfront guardrails for data access. This enables governance teams to establish restrictions that cannot be overridden by downstream approvals in the marketplace.

Data product owners often struggle with managing the growing volume of access requests, ensuring clear and accurate information, and maintaining auditability. Immuta is addressing this new customizable data product request forms. This provides more detailed information required to make access decisions. It also helps for compliance purposes and adds more context for audits.

While automating data access helps improve efficiency, scalability, and compliance, it does raise some concerns about accountability. Organizations will have to find the right balance between machine-driven processes and human oversight. With its latest update, Immuata offers a potentially useful tool to help them achieve this.

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