Roblox still earns very little from ads despite 150 million daily users
The post Roblox still earns very little from ads despite 150 million daily users appeared on BitcoinEthereumNews.com.
Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps dragging. The platform pulls in 150 million users who spend two hours a day wandering through virtual worlds filled with billboards, video spots, and branded spaces. Executives keep saying the ad market is “uncharted and very big,” as David Baszucki put it in 2023, yet four years later, the needle has barely moved. Roblox even signed a partnership with Google in April, but its most recent filing still called ads “insignificant.” Every quarterly call brings the same questions from analysts, and Baszucki keeps brushing them off by calling ads a long‑term play. Developers say the problem starts inside the platform itself. They don’t want to build ads into their games because the payouts are tiny. Bloomberg allegedly spoke with several creators who said ad rates range from a fraction of a cent to 55 cents per thousand visits, numbers they say are too low to bother with. Dario Raciti from Zero Code called those rates “on the lower end” of the gaming world. Most developers prefer selling in‑game items like the kangaroo eggs in Adopt Me!, which make far more money with less headache. Ben Spoont from Misfits Gaming said the biggest drag on the ad model is “developer adoption,” because creators want to protect the feel of their games. Roblox faces pushback from developers and advertisers Roblox also has a young user base, with one‑third under the age of 13, and sponsors are nervous. Reid Steinberg from Icon International said his clients won’t touch ads aimed at young kids because of strict U.S. federal rules that limit what marketers can collect or say. Roblox claims it blocks ads for under‑13 users, but a recent partnership between…
