Trump weighs trade retaliation after EU hits Google with ads fine
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U.S. President Donald Trump has threatened major retaliation against the European Union after it issued fines to Google. The bloc charged the tech company, arguing that it exploited its advantage over rivals by favoring its own advertising technology services. Trump highlighted that the EU has targeted another U.S. company, Google, with a $3.5 billion fine. He argued that the financial demands from the bloc on U.S. companies could otherwise be of better use to American jobs and investments. Trump accuses the EU of targeting U.S. tech companies with fines “Very unfair, and the American Taxpayer will not stand for it! As I have said before, my Administration will NOT allow these discriminatory actions to stand.” – President Donald J. Trump pic.twitter.com/ZIU7VXTgfi — The White House (@WhiteHouse) September 5, 2025 The President said the EU has charged Google’s Alphabet with a total of $16.5 billion, after the company had already settled $13 billion in false claims. He accused the bloc of issuing several fines and taxes against Google and other U.S. tech companies. The bloc’s recent $3.5 billion charge accounts for its highest charges and is also the second-highest against Google for alleged abuses of dominance. Trump said the EU’s actions are very unfair, and the U.S. will not condone them. According to the President, Apple has also faced a $17 billion fine from the bloc, which he believes should not have been charged. He argued that the tech company should be refunded. Trump also warned that he will be forced to introduce a Section 301 proceeding due to the continued fines from Europe to nullify the unfair penalties being charged on U.S. companies. “The European Union must stop this practice against American Companies, IMMEDIATELY.” –Donald Trump, U.S. President. The U.S. President has previously invoked 301 probes on Brazil targeting its…