What’s Next for XRP After BlackRock Shelves ETF Plans
The post What’s Next for XRP After BlackRock Shelves ETF Plans appeared on BitcoinEthereumNews.com.
BlackRock Inc. is steering clear of the first wave of proposed U.S. exchange-traded funds tracking XRP, opting to stick with Bitcoin and Ether despite mounting evidence of investor demand for the token. Reportedly, the world’s largest asset manager has no plans “at this time” to file for a spot XRP ETF, quashing months of speculation it would join at least eight other issuers awaiting U.S. Securities and Exchange Commission approval. The decision follows the August 8 resolution of Ripple Labs Inc.’s long-running legal battle with the SEC — a case many believed was the last major hurdle for a regulated XRP product. Competitors in Position BlackRock’s absence leaves the early lead to competitors such as Grayscale Investments, Franklin Templeton and Bitwise Asset Management. Industry veterans say first movers in crypto ETFs tend to capture the lion’s share of liquidity and advisory attention, advantages that can be hard to dislodge. Ignoring crypto assets besides BTC and ETH “makes zero sense”, said Nate Geraci, President of NovaDius Wealth Management. There has been roughly $1 billion in inflows to newly launched futures-based XRP and Solana products this year as evidence of robust appetite for regulated exposure. Managing the Narrative in an ETF-Driven Market For crypto projects the developments around major coins such as XRP can be as pivotal as price action. That’s where firms like Outset PR, founded by crypto PR strategist Mike Ermolaev, have carved out a niche. The agency blends daily market analytics with boutique-level campaign design, ensuring that messaging not only reaches the right media channels but also lands during moments of peak relevance. In a cycle where ETF headlines can trigger billions in market cap shifts overnight, Outset PR’s approach — tailoring pitches to each platform’s audience, mapping campaign timing to market catalysts, and targeting high-discovery outlets — has…
